The First Edit
The First Edit
Designed in Britain
Crafted in Portugal
The name

Jaede · “zhayd”
said the Portuguese way

noun · the unhurried hours.
The ones that belong only to you.

The six ranges The First Edit
01 Foundation Soft modal. The layer underneath everything else. 02 Signature Ribbed modal with the jacquard band. The underwear that gets seen. 03 Base Cropped fine rib. Worn under everything, or nothing over it. 04 Off Duty Lightweight striped cotton. For the mornings that stretch until afternoon. 05 Uniform The everyday fleece. Read close up, invisible across a room. 06 Form Soft, thick fleece. Heavy to pick up, soft the whole way through.
Shop the edit
Look 01
Form Hoodie Form HoodieWhite £198 Base Tank Top Base Tank TopWhite £68 Off Duty Boxer Short Off Duty Boxer ShortLight Blue £88
All pieces
The make

The same hands, at the same tables.

Every piece is cut, sewn and finished in northern Portugal, by the same people, year after year. Each fabric is tested before it is chosen, and nothing ships until the weight and the finish are right.

The edit All pieces
Form Hoodie Form Hoodie £198 Heavyweight fleece Signature Cami Bralet Signature Cami Bralet £72 Ribbed modal Off Duty Boxer Short Off Duty Boxer Short £88 Striped cotton
The fabrics Five Every fabric is tested before it is chosen. Each one exists to do a single job.
The edit Seventeen Every piece has to earn its place, and keep it. The edit grows slowly, on purpose, piece by piece.
Designed Britain Every piece is researched, sketched and fitted in Britain before a single metre of fabric is cut.
Crafted Portugal Every piece in the edit comes from the same place · one maker in northern Portugal, for all six ranges.
The list

Everything, first.

We only write when there's something to say.
  • 01First access to anything new, before it goes public
  • 02When your size returns, you hear first
  • 0328 days to return, instead of 14