Our Story

Jaede is an independent British luxury brand that was established in 2022 by Harry Moore.  The brand is centred around the celebration of understated sophistication and embraces a minimalist and refined aesthetic that emphasises luxury and simplicity. The name, "Jaede," represents that little step beyond the ordinary, a subtle yet powerful nod to reinvention. It's about taking something familiar and reimagining it into something fresh, modern, and timeless.

Jaede symbolises a shift - a movement from a place of feeling stagnant to one of renewal and growth. Just as the name has evolved from its roots, our brand reflects a fresh energy, embodying the spirit of transformation.

Each piece is meticulously created using the finest custom-made materials, resulting in a timeless collection of investment pieces that seamlessly integrate into your wardrobe. The brand's philosophy is built around delivering a harmonious balance between comfort and style that is accessible, while still upholding a level of quality that rivals more expensive luxury brands. We take pride in producing all of our items ethically in Portugal and are dedicated to responsible and sustainable manufacturing practices.